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2019 News

In this article, we’re going to explore some of the changes that you can expect to see at your favourite vape shop, and all across the United Kingdom during 2019.

It’s been a great week for vapers in the news. The Guardian reported the results of a study showing that vaping is a better aid to quitting that nicotine replacement therapies such as patches and gum. Professor Peter Hajek from Queen Mary University hosted the study. He believes that the results could change the advice that smokers are given by all health professionals.

According to Professor Hajek, “Although a large number of smokers report that they have quit smoking successfully with the help of e-cigarettes, health professionals have been reluctant to recommend their use because of the lack of clear evidence from randomised controlled trials. This is now likely to change.”

This is welcome news and this landmark study is great for anyone who wants to quit smoking and has reached out to their healthcare professional for support, only to be advised against vaping in favour of NRT.


This follows a quote from Professor Jim McManus, in late 2018. McManus is the Director of Public Health, who has this to say to Ashtray Blog, “Over the next year I see greater dissonance in the clinical and public health community. We will see more evidence on the benefits of harm reduction and vaping within this, and it will become ever clearer that ideology rather than evidence of effectiveness still sits at the base of some health professionals rejection of vaping as a harm reduction tool.”

As you can see, all the evidence points to the ongoing success of vaping for the foreseeable future. Which is great news!

Along with this, we will also follow the continued innovation which we vapers have become accustomed to from our favourite vaping hardware and e-liquid providers, such as Medusa Juice With that in mind, let’s take a look at some of the advancements and trends we expect to see in the year 2019.

The quality of vape equipment

As vaping continues to rise in popularity, vapers are demanding more choice and better quality, as well as increased longevity from their gear. Manufacturers have listened and they have got the message that the low-end vape pens that people try when they first attempt to quit smoking are too low-end. Which could potentially drive people back to the dreaded use of tobacco.

As a result, in 2019, expect to see a rise in the quality, durability, and ability to customize these entry products. This too is great news for vaping newbies and pros alike.

2018 was the year of the vape POD. Now, in 2019, we expect to see this popularity drive further innovation. People want more flexibility and they can now find it.

While they were once compatible only with their own supplied vape juice, the new PODs will be able to take nearly any available e-liquid. These PODs will also have a longer battery life and they will charge faster while being more customizable.

The Medusa Juice Vape Shops are continually adding to and updating their POD selection because they know that customers love them. You can count on the range to keep growing the as they improve.

Nic Salts

One thing that was made abundantly clear in the United Kingdom in 2018 is that vapers believe that nic salts are the way forward for e-liquid manufacturers. The higher nicotine levels, without the harsh throat hit, really appeals to vapers who are struggling to balance their nicotine cravings with a desire for a smooth vaping experience. And why wouldn’t it?

In 2019, we will see more of our favourite e-juice producers venturing into the nicotine salts market, vastly increasing the choices available.

Sub-ohm nic salts

Let’s stick with nicotine for a moment for the next important development that we predict. For instance, sub-ohmers are a subset of the vaping community that have thus far been neglected during the nic salt craze. We view this as a terrible oversight and the 20mg nicotine levels in available nic salt e-liquids just are not suited to use in sub-ohm vape devices.

We believe that in 2019 we will see cloud chasers being catered to in a way heretofore not seen. But remember that when e-liquid manufacturers release salt nic juice at 3mg and 6mg strengths.

Shifts in e-liquid branding

Up to now, the TPD regulations which govern the manufacture and sale of vaping products throughout the European Union have really been taken seriously by responsible producers and retailers alike. Keep in mind though that there are no such regulations outside of the European Union, which means that e-liquid manufacturers everywhere else have largely had free reign over their branding and marketing.

As regulators, such as the Food and Drug Administration in the States, clamp down worldwide, you can expect to see a marked shift in the way vape juice companies market their products. So be sure to keep an eye out for that.

Prepare for the flashier logos, characters, bright colours, and tone of language to be replaced over time by more mature and subtle brand identities. You don’t have to worry, this won’t affect the flavour or quality of the e-liquid in the bottle.

Vape Advertising Regulations

Last year, in November 2018, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) reviewed the then current policies regarding the advertising of vaping products. Which was long overdue if you ask me!

After the many lengthy consultations with multiple governing health organisations and public health charities, vaping products can now legally be advertised. This is following Canada’s example, and the new regulations are set to be similar to our Commonwealth cousins in that e-cigarettes cannot be advertised as a healthy option, rather as a safer option than smoking conventional cigarettes. Which is fair, in my opinion and loads better than the previous governance.

The CEO of Vape Brands International, Beju Lakhani, once said and was totally correct, “The reality is, as long as there are smokers, there will be smokers looking to stop smoking.”

As proof of this very thing, in 2018, we saw the number of vapers in the United Kingdom rise to an estimated 3.2 million, which is an increase of 10% from 2017. While the numbers continue to rise, and the ongoing studies continue to find in favour of vaping as a safer alternative to smoking, there will be continued vaping innovation. We’re excited to see if these predictions come to pass, and so we look forward to see what we’ll be reporting for vaping in 2020. Be sure to check back!

Until then, if you need any advice from the team of vaping experts here at Medusa Juice, give us a shout. It’s what we do and we are always very happy to help.

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